Privacy Policy

Last Updated: October 26, 2023

1. Introduction

Welcome to Aurum Automation. We are committed to protecting your personal information and your right to privacy. This Privacy Policy applies to all information collected through our website, mobile applications, and any related services specifically regarding our AI-powered dashboard automation and data visualization solutions.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services. This includes:

• Personal Identifiers: Name, email address, and phone number when you request a demo or contact us.
• Business Data: Company name and industry to better tailor our AI solution proposals.
• Automated Data: Log and usage data including IP addresses and browser characteristics when you navigate our site.

3. How We Use Your Information

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, and compliance with our legal obligations. Key uses include:

• Facilitating account creation and logon process for custom dashboards.
• Sending administrative information, such as updates to our AI models or service terms.
• Delivering personalized reporting and predictive analytics results.

4. Data Protection & Security

We implement appropriate technical and organisational security measures designed to protect the security of any personal information we process. Our real-time reporting systems use industry-standard encryption and secure access protocols to ensure dashboard integrity.

5. Your Privacy Rights

In accordance with the General Data Protection Regulation (GDPR) and UK Data Protection laws, you have the right to access, rectify, or erase your personal data. To exercise these rights, please contact our data protection officer at [email protected].